Analytics

Analytics

The Analytics tab includes data from Google Analytics when the SEO Spider is integrated with Google Analytics under ‘Configuration > API Access > Google Analytics’. Please read our Google Analytics integration guide for more details.

The SEO Spider currently allows you to select up to 30 metrics at a time, however by default it will collect the following 10 Google Analytics metrics.

Columns

This tab includes the following columns.

• Sessions
• % New Sessions
• New Users
• Bounce Rate
• Page Views Per Session
• Avg Session Duration
• Page Value
• Goal Conversion Rate
• Goal Completions All
• Goal Value All

You can read more about the definition of each metric from Google.

Please read our Google Analytics integration user guide for more information about configuring your account, property, view, segment, date range, metrics and dimensions.

Filters

This tab includes the following filters.

• Sessions Above 0 – This simply means the URL in question has 1 or more sessions.
• Bounce Rate Above 70% – This means the URL has a bounce rate over 70%, which you may wish to investigate. In some scenarios this is normal, though!
• No GA Data – This means that for the metrics and dimensions queried, the Google API didn’t return any data for the URLs in the crawl. So the URLs either didn’t receive any sessions, or perhaps the URLs in the crawl are just different to those in GA for some reason.
• Non-Indexable with GA Data – URLs that are classed as non-indexable, but have Google Analytics data.
• Orphan URLs – URLs that have been discovered via Google Analytics, rather than internal links during a crawl. This filter requires ‘Crawl New URLs Discovered In Google Analytics’ to be enabled under the ‘General’ tab of the Google Analytics configuration window (Configuration > API Access > Google Analytics) and post ‘crawl analysis‘ to be populated. Please see our guide on how to find orphan pages.