Author:

Becky Waldren

After graduating from The University of Salford in 2018 with a degree in Multimedia Journalism, Becky began her career as a Showbiz Journalist for Star Magazine, The Sun and MailOnline. Ditching the glamour of red carpets and celebrity events, she took the leap to the dark side and joined a PR agency in Manchester, before eventually joining Screaming Frog as a Senior PR Consultant. Becky loves to travel, discover new restaurants, shop and nap. When she’s not working you can find her with a cocktail in hand.

22 July, 2025 by Amy Walton Et al.

Out of Cite: Why Your PR Wins May Be Missing From AI Search

Large Language Models (LLMs) like ChatGPT, Gemini and DeepSeek are disrupting search marketing. More people are asking LLM-powered tools the questions they would usually ask Google or Bing – and they trust the information and recommendations they receive. A recent...

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12 May, 2025 by Becky Waldren

Screaming Frog Wins Its First European Search Award

The Screaming Frog team added another impressive trophy to its collection last week – our very first European Search Award. On the 8th of May, a few team members hopped on a flight to attend the European Search Awards 2025...

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22 July, 2022 by Becky Waldren

Reactive PR: How Preparing for the Journey Will Help You Reach Your Destination

If you’re heading off on holiday this summer, you’ve likely followed all the necessary steps to ensure it will be one to remember, such as researching and booking the best place to stay, the best modes of transport and things...

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