Digital Henley – SEO Personalisation Presentation
Rewind a few weeks ago, on a sweltering evening in South Oxfordshire, Redberry Digital ran the fifth incarnation of their successful Digital Henley event at Henley’s Red Lion Hotel.
I was kindly invited to speak on the broad topic of the evening; personalisation. Having nervously accepted and painstakingly thrown together a bunch of slides, I went along accompanied by a small army of frogs to be a part of Henley’s premier digital meetup!
It was a great evening with excellent talks from Daria Taylor on ‘Personalisation Before Demographic’, and Denis Kondopoulos on ‘Increasing Sales Using Data & Personalisation’, as well as some great networking with like-minded folks from the local digital scene. Scheduled between Daria and Denis’ talks like the filling in the proverbial sandwich, I delivered my talk on ‘Machine Learning & SEO: The Future of Personalised Search’. You can watch the talk below and view the slides here:
The talk went surprisingly well, with a number of follow up questions, both directly after the slides and also at the bar later! It was the first time I’d done public speaking of that kind and was somewhat of a professional bucket list item I was keen to try, and I’m glad I did.
Thanks to Simon & Laura at Redberry, and all the Screaming Frog team for their support! I’d recommend keeping an eye on the Digital Henley Meetup page for updates on future events.