9 June, 2025 by MJ Cachón
Readability of Spanish Texts: Alternative Metrics to ‘Flesch Reading Ease’?
When we face the challenge of examining the readability of content in web projects, we find well-known publications and metrics such as Flesch Reading Ease. The importance of these metrics lies in something simple that we should keep in mind:...
16 May, 2025 by Ryan Jones
Finding and Testing Internal Link Changes with Screaming Frog
Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their...
24 February, 2025 by Ellie Brett
Screaming Frog Take on WTSFest London '25
This year the Women in Tech SEO annual conference invited exhibitors to join them once again in chatting with the wonderful community members. As avid exhibitors, we just had to get involved in handing out cool merch and talking to...
13 February, 2025 by Ziggy Shtrosberg
Generate JSON-LD Schema at Scale With JavaScript Snippets
This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate how to extract elements from a webpage and...
27 January, 2025 by Konrad Szymaniak
Enterprise SEO: Don't Walk Before You Can Crawl
In enterprise SEO, effective collaboration across departments such as Development, Content, and PPC is essential to achieving business objectives. A key challenge is securing stakeholder buy-in, which can be addressed by aligning SEO goals with broader business outcomes, such as...
8 January, 2025 by Tom Jeffery
Travel SEO Industry Report 2024
Four core updates later, a few meltdowns on X, followed by a well-deserved Christmas break and 2024 is done. It’s been a year to remember for many industries, but really that’s no truer than for travel. The travel industry SERPs...
4 December, 2024 by Chris Long
How To Use Generative AI To Automate Ecommerce Category Page Text
So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category page, you’ll see text that appears at the...
27 November, 2024 by Aaron Rackham
Optimising Your Location Pages for Both Users and Search
In the digital landscape, effective communication is key to attracting and retaining site visitors and climbing search engine rankings. Location pages and ‘About Us’ pages often play crucial roles in shaping user experience and enhancing SEO. These pages are not...
20 February, 2024 by Emina Demiri-Watson
Not Just a Pretty Graph - How to Use Screaming Frog Visualisation Tools
In SEO and digital marketing, seeing a pretty diagram or graph is very seductive. It’s the nerdy nature of the beast. We love data visualisation. But, showing a visualisation should never be just about making your PowerPoint presentation pretty. Luckily,...
22 June, 2023 by Jessyca Frederick
Using Screaming Frog to Improve Programmatic SEO Content
All anyone wants to talk about in SEO these days is AI, ChatGPT, and Generative Search. For marketers, the utility of these disruptive tools all rely on the same premise: I can do 100x or a 1000x more than I...
