Screaming Blog
SEO & search marketing news and chatter from Screaming Frog.
21 October, 2025 by Mark Porter
The brightonSEO Crawling Clinic October ’25
It’s that time again! The Screaming Frog crew will be heading down to the sunny rainy south coast for the biannual brightonSEO. As always we’re exhibiting, and can be found in the same spot as April: Come and meet the...
20 October, 2025 by Dan Sharp
Screaming Frog SEO Spider Update – Version 23.0
We’re quite pleased to announce Screaming Frog SEO Spider version 23.0, codenamed internally as ‘Rush Hour’. The SEO Spider has a number of integrations, and the core of this release is keeping these integrations updated for users to avoid breaking...
6 October, 2025 by Adriano Maggi
Flying Blind: Measuring Keyword Coverage on a Cluster Without First-Party Tools
Most SEO audits today lean heavily on data from Google Search Console (or BigQuery), performance dashboards, or SEO suites. But what if you’re flying blind? This happens more often than you’d think: You’re onboarding a new prospect and they haven’t...
18 September, 2025 by Mark Porter
Screaming Frog Crawling Clinic Returns to brightonSEO San Diego '25!
We’re getting ready to jet off for our 3rd visit to San Diego, attending one of our favourite events of the year: brightonSEO San Diego. The event is taking place on the 23rd and 24th September at Manchester Grand Hyatt....
18 August, 2025 by Virginia Hawkins
Ethical Storytelling in PR: Relevance, Reputation, Results
In today’s age of ever-increasing competition, technological advancements and abounding misinformation, a strong PR strategy is founded on authentic, well-researched content, ensuring the narrative informs the public rather than manipulates it. But this is not always the case. Digital PR...
22 July, 2025 by Amy Walton Et al.
Out of Cite: Why Your PR Wins May Be Missing From AI Search
Large Language Models (LLMs) like ChatGPT, Gemini and DeepSeek are disrupting search marketing. More people are asking LLM-powered tools the questions they would usually ask Google or Bing – and they trust the information and recommendations they receive. A recent...
30 June, 2025 by Mark Howser
How to Do an Enterprise SEO Audit the Right Way
If you’re in charge of driving qualified organic traffic and sales for a large, enterprise-level website, you’ve probably realised by now that a basic SEO checklist just won’t cut it. What you really need is a strategic framework; one that’s...
10 June, 2025 by Dan Sharp
Screaming Frog SEO Spider Update – Version 22.0
We’re delighted to announce Screaming Frog SEO Spider version 22.0, codenamed internally as ‘knee-deep’. This release includes updates based upon user feedback, as well as exciting new features built upon the foundations introduced in our previous release. So, let’s take...
9 June, 2025 by MJ Cachón
Readability of Spanish Texts: Alternative Metrics to ‘Flesch Reading Ease’?
When we face the challenge of examining the readability of content in web projects, we find well-known publications and metrics such as Flesch Reading Ease. The importance of these metrics lies in something simple that we should keep in mind:...
16 May, 2025 by Ryan Jones
Finding and Testing Internal Link Changes with Screaming Frog
Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their...
