Screaming Blog

SEO & search marketing news and chatter from Screaming Frog.

Screaming Frog Log File Analyser Update – Version 7.0

We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify bots, and get valuable insight into...

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The brightonSEO Crawling Clinic April/May '26

We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is returning to the Brighton Centre for...

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Using the Screaming Frog SEO Spider to Generate Markdown at Scale

LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean, usable format...

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Green SEO: Leveraging Screaming Frog for a Sustainable Web

As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4% of global greenhouse gas emissions – on par...

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Out of Site, Out of Mind: Best Practices for Creating Valuable On-Site Campaign Content

PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half of PR professionals stating that proving ROI beyond vanity metrics is...

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Design Trends That Are Shaping 2026

2025 was a big year for technology, and we’re all gearing up for the same rapid developments to emerge in 2026. But as tech has evolved, design has evolved alongside it – distilling large-scale advancement into creative digital visual expression....

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Analysing and Reconstructing Site Architecture Using Breadcrumbs: A Practical SEO Guide

Analysing site architecture is one of the most important — and often most challenging — aspects of technical SEO, particularly for large websites. In many projects, SEO professionals rely on signals such as URL folder structures, crawl depth, or internal...

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Data-Driven Content Pruning at Scale Using APIs and the Screaming Frog SEO Spider

One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of removing, merging, or updating low-value or low-traffic...

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Screaming Frog & Good Travel Management Take Flight With UK Search Awards Win

The Screaming Frog agency team are pleased to announce victory in the UK Search Awards with our client Good Travel Management for ‘Best Low Budget Campaign (SEO)’. This award marks a five-year winning streak at the event. Attending the glitzy...

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The brightonSEO Crawling Clinic October ’25

It’s that time again! The Screaming Frog crew will be heading down to the sunny rainy south coast for the biannual brightonSEO. As always we’re exhibiting, and can be found in the same spot as April: Come and meet the...

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