H1: Missing

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Pages which have a missing <h1>, the content is empty or has a whitespace.

The <h1> should describe the main title and purpose of the page and are considered to be one of the stronger on-page ranking signals.

How to Analyse in the SEO Spider

View URLs with this issue in the ‘H1’ tab and ‘Missing’ filter, and export all URLs using the ‘Export’ button.

Ensure that pages missing <h1>‘s do not rely on JavaScript.

Enable JavaScript rendering mode via ‘Config > Spider > Rendering > JavaScript’ to check the raw and rendered HTML.

What Triggers This Issue

This issue is triggered when a page has a missing <h1> tag, the content is empty, or contains only whitespace. For example:

<h1> </h1>

How To Fix

Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.

Further Reading

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