Images: Missing Alt Attribute

Images that are missing an alt attribute all together.

All images should contain an alt attribute with descriptive text, or blank alt text when it’s a decorative image.

How to Analyse in the SEO Spider

View URLs with this issue in the ‘Images’ tab and ‘Missing Alt Attribute’ filter, and export all URLs using the ‘Export’ button.

Click the address of the image and then the ‘Image Details’ tab in the lower window pane to view which pages have the image on them, and are missing alt attributes.

Export them in bulk via ‘Bulk Export > Images > Images Missing Alt Attribute Inlinks’.

Read our tutorial on ‘How To Find Missing Image Alt Text & Attributes‘.

What Triggers This Issue

Images that are missing an alt attribute all together. All images should contain an alt attribute with descriptive text, or blank alt text when it’s a decorative image.

For example:

<img src="image.jpg">

How To Fix

Include alt attributes with descriptive alt text for images to help users and the search engines understand them better.

Where possible, decorative images should be provided using CSS background images or alternatively a null (empty) alt text should be provided (alt=””) so that they can be ignored by assistive technologies, such as screen readers.