Hreflang: Missing X-Default

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Missing X-Default

URLs missing an x-default hreflang attribute. This is optional, and not necessarily an issue.

How to Analyse in the SEO Spider

View URLs with this issue in the ‘Hreflang’ tab and ‘Missing X-Default’ filter, and export all URLs using the ‘Export’ button.

Read our tutorial on ‘How To Audit Hreflang’.

What Triggers This Issue

This issue is identified when URLs lack an x-default hreflang attribute.

For example:

Could have the hreflang annotations:

<link rel="alternate" hreflang="en-gb" href="" />

<link rel="alternate" hreflang="en-us" href="" />

<link rel="alternate" hreflang="en-au" href="" />

But does not include:

<link rel="alternate" href="" hreflang="x-default" />

How To Fix

Consider adding a fallback page for unmatched languages, especially on language/country selectors or auto-redirecting homepages.

Further Reading

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