Meta Description: Below 70 Characters

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Below 70 Characters

Pages which have meta descriptions below 70 characters in length. This isn’t strictly an issue, but an opportunity.

There is additional room to communicate benefits, USPs or call to actions.

How to Analyse in the SEO Spider

View URLs with this issue in the ‘Meta Description’ tab and ‘Below 70 Characters’ filter, and export all URLs using the ‘Export’ button.

What Triggers This Issue

This issue is triggered when a page has a meta description shorter than 70 characters in length. For example:

<meta name="description" content="Welcome to our site.">

How To Fix

Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).

Further Reading

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